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New Directors for United Soybean Board

10 December 2013

US - With the growth in soybean acres, the United Soybean Board (USB) has added a new farmer-leader. That new director, from Mississippi, was sworn in yesterday with 12 other new and 22 reappointed directors at USB’s Annual Meeting. Shortly after being sworn in, these directors took part in electing new leadership to begin the strategic-planning process for the next year.

The board elected Jim Call, soybean farmer from Madison, Minn., to lead the board as USB Chairman in 2014.

“I’ve been proud to be a part of USB as it takes its work to a new level,” says Call. “The checkoff’s research to improve and grow demand and preference for U.S. soy really benefits all U.S. soybean farmers.”

Call won’t be by himself in continuing to move the soy industry forward in the areas of meal, oil, freedom to operate and customer focus. He’ll be joined by the executive committee.

At the annual meeting, farmer leaders also elected the Strategic Management Committee (SMC) to track the progress of checkoff-funded activities to ensure they remain consistent with USB’s long-range strategic plan.

The 70 farmer-directors of USB oversee the investments of the soy checkoff to maximise profit opportunities for all US soybean farmers.

These volunteers invest and leverage checkoff funds to increase the value of US soy meal and oil, to ensure US soybean farmers and their customers have the freedom and infrastructure to operate, and to meet the needs of US soy’s customers. As stipulated in the federal Soybean Promotion, Research and Consumer Information Act, the USDA Agricultural Marketing Service has oversight responsibilities for USB and the soy checkoff.

TheCropSite News Desk

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