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United Soybean Board CEO Receives Purdue Agriculture School’s Top Award

United Soybean Board CEO Receives Purdue Agriculture School’s Top Award

27 February 2014

US - United Soybean Board (USB) CEO John Becherer is joining the ranks of Purdue University’s most prestigious College of Agriculture alumni.

Becherer and eight other distinguished leaders will receive Purdue’s Distinguished Agriculture Alumni Award in recognition of significant contributions to the agricultural industry.

Becherer, who grew up on a Wisconsin dairy farm, received a master’s degree in agricultural economics from Purdue in 1987. That launched an impressive career that has included more than 25 years of management experience.

Today, he serves as CEO of the national soy checkoff program on behalf of US soybean farmers. Under his leadership, the soy checkoff returns a $6.40 additional profit to US soybean farmers for every dollar invested, according to the checkoff’s most recent return-on-investment study.

Becherer was selected for his commitment to US soybean farmers and his dedication to helping them get the most out of every checkoff dollar.

“John Becherer is a visionary leader in the agricultural industry who has dedicated his career to creating opportunities for farmers, working to build bridges across the value chain to make those opportunities possible,” says Jay Akridge, Glenn W. Sample Dean of Purdue Agriculture.

“We are proud to claim John not only as a Purdue Agriculture alumnus, but as a true partner in serving US agriculture.”

Becherer and the other 2014 award recipients will be recognized at a ceremony March 7 on the Purdue campus.

“I credit Purdue University with helping me set a strong foundation for my career in agriculture,” Becherer says.

“It’s a great honor to be recognized by the school I hold dear, and to be in the company of those who have contributed so much to U.S. agriculture. I proudly accept this award on behalf of our farmer-leader volunteers, who work hard to represent US soybean farmers and to maximize their investment. ”

The award is the latest in a long line of accolades for Becherer. He was named a 2013 top association executive by CEO Update, 2012 Agribusiness Leader of the Year by the National Agri-Marketing Association and 2008-2009 Ag Leader of the Year by the St. Louis Agribusiness Club.

The 70 farmer-directors of USB oversee the investments of the soy checkoff to maximize profit opportunities for all US soybean farmers.

These volunteers invest and leverage checkoff funds to increase the value of US soy meal and oil, to ensure US soybean farmers and their customers have the freedom and infrastructure to operate, and to meet the needs of US soy’s customers. As stipulated in the federal Soybean Promotion, Research and Consumer Information Act, the USDA Agricultural Marketing Service has oversight responsibilities for USB and the soy checkoff.

TheCropSite News Desk



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