INDIA - In order to fight sales of illegal and counterfeit pesticides, American chemical company, DuPont has introduced two new solutions to tackle the use of illegal pesticides.
DuPont Izon and DuPont Traceology are the solutions aimed at protecting farmers, creating awareness about counterfeit pesticides with a holistic approach and educating farmers in identifying an original genuine product versus a counterfeit one, DuPont said.
DuPont Izon is an authentication technology with a unique code that works in conjunction with a Web-based verification system or an SMS-based verification system, whereby the farmer can send an SMS to a phone number to validate the authenticity of the product.
Whereas, DuPont Traceology is a cloud-based product verification system tracks products and provides critical product information, such as batch, lot, and part number to verify products.
The use of this technology helps prevent the use of counterfeit products and safeguards farmers’ interests.
Ram Mudholkar, business director, South Asia, DuPont Crop Protection Business, said: “The presence and threat of spurious, fake and illegal crop protection products is more than ever before. In the garb of crop protection, they threaten our agricultural growth.”
Counterfeit pesticides account for more than 40 per cent of the pesticides sold in India. These products infringe trademarks of reputed brands and pose a great threat to the environment and can damage crops, leading to severe wealth losses to the farmers.
India loses approximately 18 per cent of its crop yield due to pest attacks each year, incurring a financial loss of $15 billion annually.