TheCropSite.com- news, features, articles and disease information for the crop industry

What Can Big Data Do For You? - 4th March 2014

You are receiving this email as you are a subscriber of TheCropSite.com
The home of premium international crop news and information.
Is this email not displaying correctly?
View it in your browser.
TheCropSite
Tuesday 4th March 2014.
Sarah Mikesell - TheCropSite Senior Editor

Sarah Mikesell
Senior Editor


5M

Wyffels

What Can Big Data Do For You?

Greetings from the Windy City! I’ve been traveling four out of the last five weeks and even though it’s really cold in suburbs of Chicago, I’m SO happy to be Home Sweet Home!

I’m just back from sunny San Antonio, Texas where I was covering Ag Issues Forum – a media event hosted by Bayer CropScience – and Commodity Classic – the annual conference for US corn, soybean, wheat and sorghum producers.

With grain prices lower than year-ago levels, there was some question about how many farmers would attend the show versus last year, but attendance was UP by 1,000 – putting the total at about 7,200 attendees.

One of the hot topics at the show was “Big Data.” Whoever has the data AND can analyze and use it will be the big winner.

Last Wednesday, on the front page of The Wall Street Journal was an article titled On the Farm, Data Harvesting Sows Seeds of Mistrust. The article is all over this idea of Big Data, and how Monsanto and DuPont Pioneer will use it as they roll out “prescriptive planting” technology to US farmers.

Monsanto estimates that data-driven prescription planting could increase worldwide crop production by $20 billion a year (yes, that’s a B for billion). For example, the current US corn average of 160 bushels per acre could get bumped up to more than 200 bushels per acre, generating an extra $182 an acre in revenue for farmers.

For now though, US farmers are only seeing a 5 to 10 bushel per acre increase. But those numbers will go up as more farmers join and more data is available.

Oh yes, let’s not forget the tech component in all this - it's about a lot more than biotech seed. Monsanto has just acquired Climate Corp. Land O’Lakes recently bought satellite-imaging specialist Geosys. And DuPont/Pioneer will collaborate with weather and markets specialist DTN.

It appears to me that all the pieces are coming together to bring in 200+ bushels per acre (with an emphasis on the +), it’s just a matter of integrating them.

Farmers are concerned about who will have access to their data – one of their biggest worries is that traders might use this info to pull some of the volatility out of the market.

To read The Wall Street Journal article, click here

To read more coverage from Ag Issues Forum and Commodity Classic, click below:

USDA Secretary Vilsack on Implementing Farm Bill

Managing Your Farm Through Weed Resistance?

Brazil's Crop - Should We Ration More Demand?

Water Supply Is Major Factor in Cropping Decision

And a big Congratulations to Jeff Hartz, Wyffels Hybrids Marketing Director, for being named the National Agri-Marketing Association 2014 Marketer of the Year.

Have a great week!
~Sarah


The 5m Crop App is now available on your mobile.

Get the latest international crop news, in-depth feature articles, event details and more, delivered direct to your mobile device.

It's free and automatically optimised, giving you the best user experience.


5m Books


Featured Book of the Week

Yields of Farmed Species: Constraints and Opportunities in the 21st Century Yields of Farmed Species: Constraints and Opportunities in the 21st Century
To what extent will pests, pathogens, competing demands for resources, or scruples about farming processes, curtail our ability to innovate in the production of food? Solutions to these and other issues are debated in this volume.
Order Now Online


This Week's Articles and Analysis

Demand Side Drivers of Global Food Security
Drawing upon a series of cross-country demand analyses conducted using International Comparison Program (ICP) data from 1980, 1996 and 2005, this paper highlights how consumer preferences for food evolve over time.

As Hubs for Pollinators, Flowers Crucial in Disease Transmission
Like a kindergarten or a busy airport where cold viruses and other germs circulate freely, flowers are common gathering places where pollinators such as bees and butterflies can pick up fungal, bacterial or viral infections that might be as benign as the sniffles or as debilitating as influenza.

Does Turning Grasslands to Crop Production Threaten Food Supplies?
In the world's semi-arid regions, high crop demands have produced short term economic incentives to convert food production on native grasslands to dryland row crop food production, while genetic enhancements and equipment have reduced the risk of crop failure.

Ag Productivity Loss from Soil, Crop Damage due to Flooding
The Cache River Basin, which once drained more than 614,100 acres across six southern Illinois counties, has changed substantively since the ancient Ohio River receded.

Wyffels Hybrids - More Than A Number


Market Reports

Dairy Australia - Hay and Grain Prices - Week Ending 27 February
USDA GAIN: Thailand Weekly Rice Price - 25 February 2014
China Wholesale Prices - 3 March 2014
IGC Grain Market Report - 27 February 2014
USDA Peanut Prices - 28 February 2014
USDA Agricultural Prices - 28 February 2014
USDA GAIN: Saudi Arabia Grain and Feed Annual 2014
USDA GAIN: Tunisia Oilseeds and Products Annual 2014
China Wholesale Prices - 25 February 2014

Global Crop Industry News

   United States

Jim Wyckoff's Morning Report: Keen “Risk-off” Day in Market Place
USDA Secretary Speaks at Commodity Classic About Implementing Farm Bill
Soy Checkoff Harnesses Industry to Combat Herbicide-Resistant Weeds
Winter Likely to Keep a Frigid Grip on Indiana into Late March
Wyckoff's Closing Grains: Corn Closes Lower
Taking Agriculture to a Higher Level of Precision
Annual Net Earnings Rise 27 Per Cent at Land O'Lakes
Wyckoff's Closing Grains: Corn Closes Lower
$3 Million in Funding Available to Improve Pollinator Health
How Do You Manage Your Farm Through Weed Resistance?
United Soybean Board CEO Receives Purdue Agriculture School’s Top Award
Luciano Named President of ADM
Wyckoff's Closing Grains: Corn Closes Higher
Water Supply Is Major Factor in Cropping Decision
Wyckoff's Weekly Grain Outlook: Profit Taking in Market at Start of Week
Potential Growth in Corn Used for Ethanol Production
Wyckoff's Closing Grains: Corn Closes Lower

   European Union

Advanced Biofuels Offer Significant Economic Gains
MEPs Criticised on Vote to Impose Inspection Costs

   United Kingdom

Millers and Maltsters Set to Welcome Cereals Growers
New NFU President Elected
Call for EU-NZ Free Trade Agreement
Recovery Fund for Flooded Farmers
Call for Supermarkets to Sell More British Produce
Government Promises to Back British Farm Exports
Consumer Pressure Remains on Retailers to Back British Farming
UK Farming Needs Long-term Strategic Plan
Consumer Pressure Remains on Retailers to Back British Farming
Farming Weathers Recession to Deliver for Nation’s Economy

   Singapore

TPP Talks in Final Sstretch, Says Singapore Diplomat

   China

Qingdao Price Index up in January

   Timor-Leste

Good Rains Over Main Producing Areas for Current Cropping Season

   Global

Jim Wyckoff's Morning Report: Chinese Yuan Falls Dramatically Against US Dollar
First Online Global Freshwater Biodiversity Atlas Now Available
Jim Wyckoff's Morning Report: How is Ukraine Unrest Affecting Markets?
Jim Wyckoff's Morning Report: Markets Mostly Weaker Overnight

   Canada

Alberta Farmers Learn About New Crop Options, Weed Resistance

   Sri Lanka

Below Average Rains Expected to Limit Sri Lanka Rice Production

   Australia

New South Wales Croppers Need Rains

   Thailand

Poor Rainfall Expected to Limit the 2013/14 Paddy Production

   Spain

John Deere Receives Two Awards at FIMA 2014

Sponsors

TheCropSite - Ag Digital
Wyffels Hybrids - More Than A Number


The Pig, Poultry, Beef, Fish, Dairy, Meat, Cattle, Crop & Bioenergy Sites From 5M Publishing From 5M Publishing

unsubscribe from this list | update subscription preferences

Our Sponsors

Partners


Seasonal Picks

Country Dance