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CWB Creating New Programmes for a New Era

25 January 2012

CANADA - The Canadian Wheat Board (CWB) will offer farmers a full portfolio of grain-marketing programs in the 2012-13 crop year, including pooling options, futures contracts and cash prices.

"The grain-marketing landscape is changing, but farmers' business needs are the same," said CWB president and CEO Ian White. "Farmers want good returns for their grain, solid risk management and timely cash flow. We're ready to deliver competitive alternatives that farmers can use with confidence as they build individual marketing strategies."

White said the CWB's new package of grain-marketing solutions, to be launched this year, is based on 75 years of experience against the toughest competition in the world.

"Our global reputation and customer network are unsurpassed," he said. "Our professional marketers and risk managers are the best in the business. Grain marketing is the CWB's entire focus. It's what we do. We've got the expertise and the experience to serve farmers really well in the new environment."

White noted that CWB finances continue to be backed by the full guarantee of the Government of Canada, which will provide security for farmers in the new open-market environment that begins August 1, 2012.

The CWB's decades-long connection with Prairie farmers gives it a unique farmer focus and reputation for fairness, White added.

"Our experts will assist farmers in building a solid marketing portfolio that will keep them ahead of the game, with whatever combination of programs makes the most sense for their own farm business plans."

Detailed programme information will be announced throughout 2012.

TheCropSite News Desk



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