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Sugar Industry 'To Push Its Green Credentials'

02 September 2010

AUSTRALIA – The newly-appointed chief executive of Australian lobby group Canegrowers has said that he wants to promote the eco-friendly credentials of the country's sugar industry.

According to ABC News, Steve Greenwood, formerly the executive officer for the Property Council of Australia, has replaced long-serving chief executive Ian Ballantyne.

Mr Greenwood told the news provider that Canegrowers would continue to fight to lower farm production costs.

He added, however, that the number one priority was to send the message that farmers are "doing the right thing" by the environment.

"Unfortunately, I think the message really isn't out there, so one of our big challenges for the immediate future is to communicate the fact that our Australian cane growers are performing at a very high level environmentally," Mr Greenwood said.

Last week, Canegrowers told Bloomberg that sugar cane harvesting in Australia, the world's third-largest exporter of the sweetener, was being delayed by rainfall, raising concerns that national output could be dented.

TheCropSite News Desk

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