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SFP Introduces the Fertilizer Efficiency Network

25 June 2011

US — Community and agricultural-industry neighbors helped kick off SFP's new Fertilizer Efficiency Network (FEN) in early June.

This mobile technology unit will travel America's roadways to share news and research on the importance of fertilizer efficiency.

The state-of-the-art mobile information platform also will help SFP promote its Yield Signs 4 Success charitable program, which benefits four agricultural-based organizations.

The FEN unit will travel an estimated 10,000 miles in the coming months, stopping at farm communities, agricultural events and research plots to share the latest news about fertilizer efficiency and nutrient management. Its first appearance will be June 15, 2011, in Saratoga, Minn.

When touring the FEN, visitors will come face-to-face with fertilizer efficiency news and research, including data from SFP's AVAIL Phosphorus Fertilizer Enhancer and NutriSphereN Nitrogen Fertilizer Manager. Within the unit, interactive displays will feature plant root comparisons, grower testimonials and a kiosk to find nearby SFP dealers.

"SFP is excited to bring the FEN unit to towns across the US so growers can experience this hands-on mobile unit," said Jake Sanders, SFP Vice President, Market Development. "FEN visitors will gain insight and knowledge from SFP on their own fertilizer management programs."

Yield Signs 4 Success â€" FEN's charitable arm

To help celebrate the FEN launch, SFP donated $5,000 each to four agricultural-based organizations - Farm Safety 4 Just Kids, 4-H, the National FFA Foundation and the Royal Scholars (a part of the American Royal Association) - as part of the Yield Signs 4 Success program. Additionally, SFP will give $1 per mile travelled by the FEN (through Oct. 31, 2011) to the organization receiving the most online votes at www.FENtour.com.

"SFP is honored to recognize four organizations that help educate and promote agriculture through their activities, memberships and scholarships," Sanders said. "We look forward to following the Yield Signs 4 Success voting progress on the FEN unit's blog this summer to see which of the four organizations will receive a second donation."

Additionally, the FEN news desk will host various media interviews, allowing visitors to see firsthand testimonials from fellow growers and "News from the Field" that is tailored to communities on the unit's tour route.

To follow the SFP FEN summer tour blog, to learn more about SFP, AVAIL and NutriSphere-N, and to vote in the 2011 Yield Signs 4 Success program, visit www.FENtour.com.



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