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New Holland, Case IH Showcase Bioenergy Offering at Agritechnica

New Holland, Case IH Showcase Bioenergy Offering at Agritechnica

18 November 2011

GERMANY - Germany's leader role in bioenergy and biofuel is being seen at Agritechnica with both Case IH and New Holland offering new innovations to assist farmers who are interested in biomass production, writes Sarah Mikesell, TheCropSite senior editor, live from the show.

"We've had a lot of interest in our new products for biomass, including our forage harvester and products for baling biomass," said Frederik Klein, New Holland Marketing Manager. "As a clean energy leader, New Holland has a responsibility to the future."

Klein said New Holland is focused on new technologies that will reduce fuel consumption by 10 per cent and utilize biodiesel and hydrogen, both renewable fuels. He said they are also creating a new concept - Energy Independent Farms - that offers farmers the opportunity to generate energy for their farm and machines themselves.


Sylvain Blaise, Case IH Marketing Director Europe, at Agritechnica in Hannover, Germany, in front of the Case IH Magnum 370 CVX.

Case IH Initiatives

"We are getting many inquires about biomass this year," said Syvain Blaise, Case IH Marketing Director Europe. "Farmers seem to be ready to invest in biomass production."

Blaise said farmers are also interested in Case IH's efficient power platform.

"We are focused on more performance with more efficiency, and our double clutch technology is a good example," Blaise said. "We are also lowering farmers' operating costs by reducing fuel use by 10 per cent."

Blaise said Case IH is also delivering their new technology in a more intuitive way to the farmer by standardizing layout controls on their tractors for customer ease-of-use.

TheCropSite News Desk


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